Strategic Talent Management transforms and integrates the way you recruit, hire, and manage your employees, but will create loyal team members who will stay on board and be truly engaged in the organization. When Art approached me initially he only wanted to redesign his website, but I convinced him that he needed a complete rebranding. The STM tagline, “Transforming your business into a high profit organization,” was my inspiration for the the logo. The idea of forward movement/increased profits combined with the letters “STM” and high tech lettering is where the logo came from.